A print flyer is a powerful promotional tool in the arsenal of small enterprises. It can be used for a number of purposes like promoting a product or event Hansel Robles World Baseball Classic Jersey , promotion of a service as well as serve as the specification sheet of your product. Therefore, to make the most of your promotional efforts, your flyer design should be impeccable in terms of content, design and graphics.
Be it flyer or corporate envelope design, it should effectively communicate the business message. However Alex Reyes World Baseball Classic Jersey , there are amateurish stationery design artists who commit some mistakes spoiling the designs.
In this post, I will therefore talk about some of these errors that might creep into your flyer.
Just because it has more space than company postcards or business cards, it does not imply that you cram your printed flyer with unnecessary content. Inexperienced designers fail to leave a positive image in the minds of the customers by cluttering it with too many text. An effective flyer should actually have one prominent and persuasive message.
If you don’t know what that message is, simply stop confusing your audience by shoving unrelated text. Another common mistake that designers commit is missing out on the business goals and objectives. A flawed design include the following errors:
- No white space as text crowds the entire sheet.
- More than two fonts, and all of them are difficult to read.
Poor quality paper also affects the look and feel of a flyer. One should first consider when and where it will be distributed, and then decide on the paper. For example, if it is used outdoors, thin and non-durable paper is a wrong choice.
Humid weather conditions will actually make thin paper to whorl or give a frail feeling when touched. Therefore, lasting card stock quality is the right material to choose.
Poor finishing is another design blunder. If the finish is poor Carlos Martinez World Baseball Classic Jersey , it might make the flyer crackle or it may also have an impact on the colors used. This happens when your flyers are exposed to direct sunbeams , especially in a parking zone!
Therefore, designers who do not use UV coating will definitely spoil your business flyer. Such a coating adds more luster to the bright designs. Such coatings will also protect the flyer when handled roughly or mailed through postal service. However, make sure you don’t expose it to direct sunlight or heat for long. In such a case, even a UV coating will not be able to protect it!
Even expanding poor resolution pictures to fit into your flyer is a blunder beyond acceptance. You should know the difference between low and high resolution images. If you stretch low resolution image Ivan Nova World Baseball Classic Jersey , it will show your prospects a blurred image of your product. And if your image looks so pathetic, then do you think customers will buy your products! No way. Therefore, choose images having the right resolution.
A poor and lengthy headline will also mar your design. It is a catchy headline that grabs customer attention. Therefore, make sure that your flyer has a short and snappy headline.
Avoiding these errors will reinforce the functionality of your flyer, and help you achieve your goals.
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